Everyone talks about it, everyone has an opinion about it, so what is Search Engine Optimisation and how can it help your website?

Search engines are the easiest way to communicate with your business’ target audience, allowing you to sell your products or services directly to potential customers who are using search engines like Google and Yahoo. Search engines offer free exposure, promoting your company brand, products and services to a regional, a national and international audience. Professional search Engine Optimisation can be compared to moving a back street shop directly into the heart of London’s Oxford Street. If your website can’t be found by potential customers, how will it ever be a success?

There are well over 21 billion web pages indexed within search engines, each web page competing for a high keyword position. Over 50% of the world’s population has access to the internet and over 85% use search engines to find websites. The internet is a massive growing marketplace, breaking down the barriers of regional, national and international trading. Small businesses can compete and market on an international stage. Being seen by the right people, within the right marketplace is the key to success. Search engine optimisation allows you to adjust your website and its content to appear in front of your company’s targeted audience.

So what exactly is Search Engine Optimisation? Search engine optimisation is the process of assessing an online business website, understanding how that site needs to be marketed, adjusting and optimising the site’s code and its content to maximise the levels of site visitors, enquiries and sales.

“Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site” taken from wikipedia.org