This is a great video created by Common Craft and Search Engine Land, I love the analogy of search engines as librarians. SEO or search engine optimisation is the process of improving and increasing the volume of exposure and visitor traffic to a website for relevant and targeted keyword searches through natural search engine results (In Search Engines like Google, Yahoo and Bing). The Ranking of a Keyword or listing position changes based on a algorithm which determines the ranking, quality and relevance of the website and landing page based on over hundreds of ranking factors. The higher a site ranks for a keyword search, the larger the volume of exposure and visitor traffic a site will receive.

So here is the video, hope you enjoy as much as I did!

Article by Matt Blay