I’ve received a lot of questions about weather Google uses Twitter and Facebook as a ranking signal, below is a great video from Google where Matt Cutts explains.

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This is a great video created by Common Craft and Search Engine Land, I love the analogy of search engines as librarians. SEO or search engine optimisation is the process of improving and increasing the volume of exposure and visitor traffic to a website for relevant and targeted keyword searches through natural search engine results (In Search Engines like Google, Yahoo and Bing). The Ranking of a Keyword or listing position changes based on a algorithm which determines the ranking, quality and relevance of the website and landing page based on over hundreds of ranking factors. The higher a site ranks for a keyword search, the larger the volume of exposure and visitor traffic a site will receive.

So here is the video, hope you enjoy as much as I did!

Article by Matt Blay

It’s something we have all known for a long time in the SEO community, Google do not use the Meta Keyword Tag to determine listing relevance or the ranking position of a web page within a Google search results page. Matt Cutts, head of web spam at Google, finally acknowledges this in the following video where he discusses Google’s use of the tag and its importance. The keyword tag is still used by other search engines and does still have an important use in SEO, all be it a lot less than in the past. It’s still worth using and including but not essential.



Posted by Creative SEO UK

Greg Grothaus, a member of the Search Quality Team at Google discusses duplicate content and multiple site issues including the effective use of 301 redirects and Canonical Tags.



Creative SEO UK

The Google webmasters central blog have launched a great video which offers tips to publisher about including their sites in Google News. The video is extremely interesting a definitely worth watching.



Article by Creative SEO UK

Matt Cutts discusses How Geo Tags influence country specific search results.

As part of the Google Webmasters Central Channel Matt Cutts is continuing his series of Informative SEO Question and Answers Videos. Matt discusses the relationship between a servers Geographic IP location and how it affects SEO.

Very interesting Video, Matt discusses some basic SEO principles and Reviews a few websites.

Creative SEO Ltd is a Search Engine Optimisation and Search Engine Marketing Agency based in Devon. Our reputation has grown over the last two years and we have become one of the UK’s leading authorities in Organic Search Engine Marketing. Are strategies are designed to increase our clients online sales and enquiries by improving website exposure. We make sure that your company’s potential customers can find your site using specific search criteria and keywords in all of the major search engines.

Map of SEO in Devon

What makes us different from every other company offering Search Engine Optimisation in Devon? We target every product and every service offered by your company, making sure that every page of your site is completely indexed and listed in each of the major search engines. We then make sure that each listed and indexed page can be found by the appropriate high performing keywords and search terms and that the listing ranks as high as possible.

Search Engine Optimisation is not just about sending traffic to your website, it’s about increasing your company’s revenue and improving online enquires and sales. The internet is a very powerful sales and marketing channel and in today’s competitive trading environment it’s essential to maximise your site commercial exposure. Your company’s products and services need to be advertised to a regional, national and even global marketplace. This is where we come in.

If you are looking for Search Engine Optimisation in Devon or you would like some advice on any of our products and services we would be extremely happy to help. To Contact Us call 08454 680 221 or email info@creative-seo.co.uk

Once your site is listed and indexed in each of the Search Engines, the next stage is to increase the popularity and importance of your site and each of its individual listed pages. The problem is that each page of your website will need to have a level of popularity in order to rank highly within a keyword search. This can only be achieved through Search Engine Marketing.

Your site will now be listed but if you are not actively promoting and marketing your website your listings will be not appear on the first results page for a keyword search for your products or services. As a result you will be receiving a marginal amount of traffic to your site but you will not be maximising your potential traffic levels.

Search Engine Marketing is the process of promoting and developing your website’s search engine popularity and online presence. This is achieved through the use of a combination of different techniques which include:

-       Search Engine Submission

-       Directory Submission

-       One Way Link Building

-       Three Way Link Building

-       Social Media Marketing including Submission & Bookmarking

-       Online Press Release Submission & Article Submission

-       Buzz and Viral Marketing

-       RSS syndication and submission

Search Engine Marketing is a very difficult and complex process, it requires detailed strategising and hours of careful planning in order to create an online search engine marketing strategy which will not only promote and protect your brand but will increase the popularity and importance of your website. This will result in an increase in marketing generated traffic and an increase in search engine ranking which will result in higher volumes of search engine traffic. The importance and popularity of your site is the key to the success of your business.

There are plenty of things you can do yourself to help promote and market your website. These include directory submission, website sponsorship and press release and article marketing and submission.